See which words and phrases a page or text uses most, how often your focus keyword appears, and whether it is in your title, meta description, H1 and first paragraph.
| # | Keyword | Count | Density | Found in |
|---|
Density = times used ÷ total words. Click a keyword to check it as your focus keyword.
Google does not use a “perfect” keyword density. But density is still a useful check. Too low, and your page may not clearly cover the topic. Too high, and the text can read like keyword stuffing, which Google’s spam policies warn against. This tool also checks where your keyword appears, because placement in the title, H1 and opening lines matters more than the count.
| Density | What it means | What to do |
|---|---|---|
| 0% | The keyword is not in the text | Use it where it reads naturally |
| Up to 2.5% | A natural amount | Keep writing for people first |
| 2.5% to 3% | Getting high | Swap some uses for synonyms |
| Over 3% | Can look like keyword stuffing | Rewrite with related words |
For a URL, our server reads the page and the tool takes the main text, title, description and headings.
Our server and your browserExtra spaces and symbols are removed and all words are made lowercase.
In your browserEvery word and every 2 and 3 word phrase is counted. Common stop words are left out of the top lists.
In your browserDensity = times the keyword appears ÷ total words × 100.
In your browserThe tool looks for your keyword in the title, description, H1, H2 and H3 and the first 100 words.
In your browserKeyword density = (keyword count ÷ total words) × 100
Example: a 1,000 word article uses “running shoes” 12 times. 12 ÷ 1,000 × 100 = 1.2%, which is a natural amount.
For texts under 150 words, the tool shows the numbers but does not grade them, because a few uses can give a high percentage on a short text.
For live pages, the tool tries to read the main content. Menus, sidebars and footers can still add some words, so pasted text gives the cleanest count.
See the words you use most, without stop words.
2 and 3 word phrases show your real topics.
Count and density for your main keyword.
Title, description, H1, headings and first 100 words.
Check a live page or a draft.
Natural, high or too high, in plain words.
Check keyword use before you publish.
Spot stuffing and missing keywords in audits.
Make sure service pages mention what you sell.
See which words you repeat too often.
First release with top words and phrases, focus keyword density and placement checks for URLs and text.
We run the tool against our test cases again and check Google's spam policies and helpful content guidance for changes.
Tool page last reviewed on .
Tell us what you entered, what happened and what you expected. Our developer checks every report, fixes confirmed bugs as a high priority and tests the fix before it goes live.
This page follows our Editorial Policy and Methodology. If something here is wrong, our Corrections Policy explains how we fix it. Learn more about the SpellMistake team.
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Keyword density is how often a keyword appears in a text, shown as a percentage of all words. For example, 10 uses in 1,000 words is 1%.
Yes. It is 100% free, with no sign-up.
There is no perfect number. Most well-written pages land between 0.5% and 2.5%. Focus on natural writing and good placement.
No. Google has never used a target density. But overusing a keyword can count as keyword stuffing, which is against Google's spam policies.
Divide the number of times the keyword appears by the total number of words, then multiply by 100.
In the title tag, H1, meta description, first paragraph and some subheadings, where it reads naturally.
Yes. Enter any public URL to see its top words, phrases and keyword placement.