Find a fair price for a guest post or link before you pay. Get a low, fair and high price from Domain Rating, traffic, audience, niche, link type and placement, plus red flags.
Link prices vary wildly. Two sites with the same Domain Rating can ask $50 or $500. Many high-DR sites have little real traffic, which is a sign their links are worth less. This calculator puts the main price factors into one open formula and flags common warning signs, so you can negotiate with real numbers.
| Factor | Effect on price |
|---|---|
| Domain Rating | Base price grows as DR grows |
| Organic traffic | Real traffic raises the price, little traffic lowers it |
| Audience country | US, UK and similar audiences cost more |
| Niche | Finance, tech and business usually cost more than lifestyle |
| Link type | A full guest post costs more than a link added to an old post |
| Placement | Homepage or sidebar links are usually priced per month |
| How long it stays | Permanent links cost more than links for a set time |
Base = $25 × e^(0.0405 × DR). DR 30 gives about $85, DR 60 about $283.
In your browserTraffic factor = 0.5 + log10(traffic + 1) ÷ 5 × 0.8, kept between 0.5 and 1.4.
In your browserAudience, niche, link type, placement and duration each multiply the price.
In your browserLow = 75% of fair, high = 135% of fair, rounded to $5.
In your browserFor example, a site with DR 30+ but traffic under DR × 25 is flagged.
In your browserFair price = Base (from DR) × Traffic factor × Audience × Niche × Link type × Placement × Duration.
If the site writes the article for you, a writing fee of about $0.04 per word is added (between $20 and $400). The tool also shows the price per 1,000 monthly visitors, a quick way to compare offers.
We review the factors against real offers we see in link building work. Prices change by niche and over time, so the range is a guide.
Low, fair and high price.
DR, traffic, audience, niche, type, placement and duration.
Spot overpriced and low-value links.
Compare offers fairly.
Adds the cost if they write the post.
Fill in Domain Rating by Ahrefs.
Negotiate with real numbers.
Avoid paying too much for weak links.
Set fair prices for sponsored posts.
Plan link budgets for clients.
First release with the 7-factor price formula, price range, red flags, writing fee and optional DR lookup.
We run the tool against our test cases again and check real link offers and Google's link spam policies for changes.
Tool page last reviewed on .
Tell us what you entered, what happened and what you expected. Our developer checks every report, fixes confirmed bugs as a high priority and tests the fix before it goes live.
This page follows our Editorial Policy and Methodology. If something here is wrong, our Corrections Policy explains how we fix it. Learn more about the SpellMistake team.
Based on 1 real user rating
How useful was the Backlink Price Calculator for you?
Ratings come from real visitors. One rating per person. We never add, edit or remove ratings.
It varies a lot, from about $50 to $1,000 or more. Domain Rating, real traffic, audience country and niche matter most.
Yes. It is 100% free, with no sign-up.
Buying links to pass ranking value is against Google's spam policies. Paid or sponsored links should use rel="sponsored".
DR can be high on sites with little real traffic. Real organic traffic shows Google trusts the site and that people actually visit.
A sign a link may not be worth the price, like a high DR with very little traffic, or a high price per 1,000 visitors.
Homepage and sidebar links are usually rented, so sellers charge a monthly fee.
From Ahrefs or a similar SEO tool. This tool can also look up Domain Rating by Ahrefs if it is set up.