Score every keyword from 0 to 100 so you know what to target first. Combine search volume, difficulty, CPC, intent, business fit and your current rank, and spot quick wins.
Keyword tools give you volume and difficulty, but those numbers alone do not tell you what to do first. A big keyword can be too hard, and an easy one can bring the wrong visitors. This calculator weighs all the important factors in one open formula, so you can sort a long list and start with the keywords most likely to pay off.
| Score | Label | What to do |
|---|---|---|
| 75 to 100 | Go for it | Target now |
| 55 to 74 | Worth it | Plan it soon |
| 35 to 54 | Maybe later | Wait until your site is stronger |
| 0 to 34 | Skip for now | Focus elsewhere |
| You rank 1 to 3 | Already winning | Keep the page fresh |
Volume on a log scale: log10(volume + 1) ÷ log10(100,001). 100,000 searches gets full points.
In your browser(100 − KD) ÷ 100. A KD of 20 gets 80% of the points.
In your browserCPC on a log scale: log10(CPC × 10 + 1) ÷ log10(201). A $20 CPC gets full points.
In your browserSet by your choices. Buying intent and a strong fit score highest.
In your browserKD 70+ is scaled down (× 0.85, or × 0.75 at KD 80+). Ranking 4 to 10 adds 10 points, 11 to 20 adds 6.
In your browserScore = (25 × Demand + 30 × Ease + 15 × Value + 15 × Intent + 15 × Fit) × Hardness + Rank boost, rounded and kept between 0 and 100.
Example: 2,000 searches, KD 25, CPC $3, commercial intent and a strong fit, ranking #12. The keyword gets a solid base score plus a 6 point boost and is flagged as a quick win.
Different keyword tools give different volume and KD numbers for the same keyword. Use one tool for your whole list so the scores are fair to compare.
One clear number per keyword.
Demand, ease, value, intent, fit and rank.
Find keywords on page 1 and 2 to push higher.
Go for it, Worth it, Maybe later, Skip.
Best opportunities on top.
Every number is explained.
Turn keyword lists into a clear plan.
Decide what to write next.
Focus on keywords that bring customers.
Show clients why you chose each keyword.
First release with the 0 to 100 score, 6 factors, labels, quick wins and sorting.
We run the tool against our test cases again and check our scoring formula and keyword research practice for changes.
Tool page last reviewed on .
Tell us what you entered, what happened and what you expected. Our developer checks every report, fixes confirmed bugs as a high priority and tests the fix before it goes live.
This page follows our Editorial Policy and Methodology. If something here is wrong, our Corrections Policy explains how we fix it. Learn more about the SpellMistake team.
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It is a number from 0 to 100 that shows how worth it a keyword is to target, based on demand, difficulty, value, intent, fit and your current rank.
Yes. It is 100% free, with no sign-up.
From any keyword tool, like Ahrefs, Semrush or Google Keyword Planner. Use the same tool for your whole list.
A keyword you already rank for on page 1 or 2 (position 4 to 20) with a difficulty of 50 or lower. A small push can move it up.
Because a keyword you cannot rank for brings no traffic, no matter how big it is.
Usually because it is very hard (KD 70+), has weak intent or does not fit your business.
Yes. Add as many keywords as you like and sort by score.