Editorial Policy and Quality Standards
This page explains how SpellMistake creates, checks and updates every guide, page and tool on this website. It covers who writes our content, the quality standards every piece must meet, how we use sources and AI, how we stay independent and how we fix mistakes.
- Written by people with real SEO, marketing and development experience
- Every fact checked against a trusted, primary source
- Reviewed by our SEO strategist before it goes live
- Updated when Google, web standards or our tools change
- Mistakes fixed quickly and openly
- No paid content that changes our advice
Who Writes Our Content
All SpellMistake content is created by our in-house team. Each person works in the area they know best, and each has more than four years of hands-on experience:
- Muhammad Ahtesham, Founder and SEO Strategist. Plans every tool and guide, writes and reviews SEO content, and signs off every page before it goes live.
- Afza, Co-founder and Marketing Expert. Writes guides, help text and marketing content, and makes sure every piece answers what our readers really need.
- Hassan, Senior Web Developer. Builds the tools and checks every technical claim about how they work.
Each article shows the author name and the date it was last updated. You can learn more about the team on our About Us page.
Our Quality Standards
Every guide, tool page and service page on SpellMistake must meet these seven standards before it is published. If a piece does not meet all of them, it does not go live.
| Standard | What it means for every page |
|---|---|
| 1. Accurate | Every fact, number and rule is checked against a trusted, primary source, such as Google Search Central documentation, official web standards or the tool provider itself. |
| 2. Helpful | The page answers the reader’s real question fully, with clear steps or examples they can use right away. |
| 3. Original | We write our own content from our own work and testing. We never copy, spin or lightly rewrite other websites. |
| 4. Clear | We use simple words, short sentences and plain explanations, so beginners and experts can both follow. |
| 5. Experienced | Advice comes from people who do SEO, marketing and development work every day, and we share real examples where we can. |
| 6. Up to date | We review content when rules, tools or search engines change, and show the last updated date on every page. |
| 7. Transparent | We say who wrote a page, where our facts come from, how our tools work and when we use AI or earn money from a link. |
How We Create and Review Content
Every piece of content goes through the same five steps:
- Topic research. We choose topics based on reader questions, user requests and search demand, and only write when we can add real value.
- Brief. We plan the angle, outline, questions to answer and the sources to use.
- Writing. A team member with knowledge of the topic writes the first draft.
- Expert review. Muhammad Ahtesham reviews SEO advice for accuracy. Hassan reviews any technical or tool related claims.
- Final check. We check spelling and grammar with our own tools, test every link and confirm every fact before publishing.
Sources and Fact-Checking
We base our advice on primary sources whenever possible. Our main sources are:
- Google Search Central documentation and official Google blog posts
- Official standards, such as RFC 9309 for robots.txt, the sitemaps.org protocol and schema.org
- Documentation from the data providers our tools use, such as Google PageSpeed Insights, the Chrome UX Report and Ahrefs
- Our own tests and the real results we see in our work
When we quote a number or a rule, we link to the source. If sources disagree, we say so and explain what we recommend and why. We do not publish rumours or claims we cannot check. Read more in our Corrections and Fact-Checking Policy.
How We Use AI
We may use AI tools to help with research, outlines or first ideas. AI never publishes on its own. A member of our team writes or rewrites every piece, checks every fact and claim, and is responsible for the final text. We do not publish mass-produced AI content, and we do not use AI to fake experience, reviews or quotes.
Standards for Our Tools
Our free tools follow the same quality standards as our articles. Every tool is built on official rules, tested with known correct answers before launch, re-tested every month and fixed as a high priority when a bug is reported. Our Methodology and Data Sources page explains how each type of tool works and where its data comes from.
Independence, Advertising and Affiliate Links
SpellMistake is free because it is supported by display ads and by our paid SEO services. Neither changes our advice:
- Advertisers do not choose, review or approve our content.
- We never accept payment to recommend a product, rank a tool or publish a link inside our guides.
- If a page contains an affiliate or sponsored link, we label it clearly and mark the link as sponsored, as Google asks.
- When we mention our own SEO services, we say so openly.
Updates and Dates
We review our most important pages regularly and update them when Google changes its guidelines, when a standard changes or when one of our tools changes. Small fixes, such as a typo or a broken link, are made without changing the main date. Bigger updates that change the advice update the “Last updated” date shown on the page.
Corrections
If we get something wrong, we fix it. Serious corrections are noted on the page with the date and what changed. To report an error, use our bug report page or email hello@spellmistake.com.
Guest Content
We sometimes publish guest articles. Guest content must meet the same quality standards, be original and helpful, and is edited and fact-checked by our team. Guest posts show the real name of the author. We do not sell links inside guest posts.
More Policies and Trust Pages
Editorial Policy FAQ
Who reviews SpellMistake content?
Every guide is reviewed by Muhammad Ahtesham, our founder and SEO strategist. Technical and tool related claims are also reviewed by Hassan, our senior web developer.
Does SpellMistake use AI to write content?
AI may help with research or outlines, but a person on our team writes or rewrites every piece, checks every fact and is responsible for the final text.
Can companies pay to be mentioned?
No. We do not accept payment to recommend products or place links in our guides. Any sponsored or affiliate link is clearly labeled.
How do I report a mistake?
Use our bug report page or email hello@spellmistake.com with the page URL and what is wrong. We check every report and correct confirmed errors quickly.