See what ranking for a keyword is worth. Enter searches per month and CPC to get expected clicks, traffic value and revenue at every position from 1 to 10, for one keyword or a list.
Search volume alone does not show value. A keyword with 500 searches and buyers behind it can be worth more than one with 10,000 casual searches. This calculator turns volume, CPC and your sales numbers into clear money figures at every position on page 1, so you can see what moving from #8 to #3 is worth.
| Position | CTR | Position | CTR |
|---|---|---|---|
| 1 | 28% | 6 | 4.5% |
| 2 | 15% | 7 | 3.5% |
| 3 | 11% | 8 | 3% |
| 4 | 8% | 9 | 2.5% |
| 5 | 6% | 10 | 2% |
Clicks = monthly searches × CTR at your position.
In your browserTraffic value = clicks × CPC. This is what the same clicks would cost in Google Ads.
In your browserRevenue = clicks × conversion rate × order value.
In your browserEvery monthly figure is multiplied by 12 for the yearly view.
In your browserThe same sums run for positions 1 to 10.
In your browserA keyword has 2,000 searches a month and a CPC of $4. At position 3 (11% CTR): clicks = 2,000 × 11% = 220 clicks. Traffic value = 220 × $4 = $880 a month. With a 2% conversion rate and a $100 order value: revenue = 220 × 2% × $100 = $440 a month.
Keyword tools estimate volume differently, and CTR changes with ads and AI Overviews. Treat the result as a planning number, then compare it with your real Search Console data.
Monthly and yearly clicks.
What the clicks would cost in ads.
Based on your own sales numbers.
See the value of every rank.
Value a whole keyword list.
Use your own click-through rate.
Show the money behind a keyword plan.
See what top rankings are worth.
Justify SEO budgets to clients.
Compare SEO value with ad spend.
First release with clicks, traffic value and revenue at positions 1 to 10, list mode and custom CTR.
We run the tool against our test cases again and check public click-through rate studies for changes.
Tool page last reviewed on .
Tell us what you entered, what happened and what you expected. Our developer checks every report, fixes confirmed bugs as a high priority and tests the fix before it goes live.
This page follows our Editorial Policy and Methodology. If something here is wrong, our Corrections Policy explains how we fix it. Learn more about the SpellMistake team.
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Keyword value is an estimate of what ranking for a keyword is worth, in clicks, ad cost saved or revenue.
Yes. It is 100% free, with no sign-up.
It is the number of clicks times the CPC. It shows what you would pay for the same traffic with Google Ads.
From Google Keyword Planner, Ahrefs, Semrush or any keyword tool.
Ads, AI Overviews, maps and other features take clicks before the first result. 28% is a typical average.
Yes. Enter your own CTR, for example from Google Search Console, and it replaces the default.
Yes. Use list mode to add many keywords and see the total value.